I want to talk about what is a marketing agency? And what exactly does it do? So basically, what a marketing agency is, it’s an agency that brings leads to businesses that’s it. If you are not bringing the business customers it doesn’t matter how pretty you’re making them look online doesn’t matter how many views you’re getting them they’re going to fire you.
Now, this is not for every type of client; we had had clients before that just wanted brand reach, which is basically easy. Clients want this ad to be seen by a hundred thousand people, that’s very easy to do now. It’s different though when you say okay, I want this ad to target these many people and get this many leads this many sales. So if you are going to start a marketing agency, you always remember the first thing is sales, that’s number one in sales. Once you can bring business sales, you are in business. Now there are a few different ways to go about that right. So how can you bring business sales by choosing a digital marketing agency in Miami?
Search Engine Optimization (SEO)
Well, the first way is search engine optimization or SEO Services. If you’re working with local small businesses, I highly recommend that you look into search engine optimization. Now, what search engine optimization basically means? If you type in a keyword into Google and you click on the first result that the company is most likely to get a phone call, which is the easiest way to bring a bid.
As customers, I’m telling you this right now from a year of experience that it is the easiest way. You can do Facebook ads to accelerate some of this stuff, but I found that the traffic from Facebook ads is not as sticky and converting them the traffic some search engine optimization.
With that being said, you need to understand what types of services you’re going to offer as a marketing agency. Offering Facebook advertising primarily, and I think that that’s a really good way to start because in Facebook ads you don’t really need to know much. All you need to do is understand the psychological behavior behind people on Facebook. Now, if you can do that, you can become a very successful Facebook advertising agency. Here’s the other thing I really like about Facebook Ads is that it doesn’t really require any cost?
So you can literally pick up a backpack, go to every state in the world and start selling Facebook advertising services. Now when you’re going about this, I highly recommend that you take some training courses or series.
I know everybody’s weird about courses, but it’s the best way to learn accelerated. So find somebody on YouTube that you like and literally follow them step-by-step and purchase their course. There’s a lot of people out there going, oh I don’t want to buy a course, and people shouldn’t be selling courses. Why not? These people sell their books right; it’s not free; it’s not free information.
Some agencies also offer services like PPC management with the services mentioned above.