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If you don’t fix a few things in your house in a timely fashion, your house will look shabby and...
Trade shows offer a unique – but limited opportunity – to get your message out ahead of bigger, better-known companies. Contrary to common belief, size doesn’t...
Direct Marketing produced $2.05 trillion in sales in 2012. That represents about 8.7% of US GDP in 2013. This implies several key points. First, competition in...
So, you understand the basic principles of lead generation, otherwise known as Prospecting 101. The problem now, is how do you turn all that theory into...
If you think marketing is expensive, you should try not marketing. I find it interesting that many companies market the way that they do. Especially the...
Direct mail is one of the most profitable ways to market, though it’s also one of the most expensive. If you’re thinking about doing direct mail...
Sometimes the only thing worse than failure is success – just cos you don’t know what to do next – a new problem. Dan Kennedy talks...
When you arrive and set up at your first trade show, it’s exciting it can even be an adrenaline rush! You’re here to promote your company,...
Direct mail marketing is quite simply the fastest and simplest marketing technique I know of that’s virtually guaranteed to make you a fortune. You can make...
Many people have heard about the NCOA, but only a few individuals really know how useful and unique the National Change of Address can be for...
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