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This is the weird thing about marketing and selling in general. New Customers are highly prized – probably because they are harder to get, it’s expensive...
If you don’t fix a few things in your house in a timely fashion, your house will look shabby and unorganized. For example, if the tiles...
Marketing is how a business turns money into more money. So anything (and I mean anything) that blocks that particular process is bad. Unfortunately, even some...
I hear it all the time: “Mike, you don’t really make any money with your internet business, do you?” Most of the people who ask that...
Trade shows offer a unique – but limited opportunity – to get your message out ahead of bigger, better-known companies. Contrary to common belief, size doesn’t...
Direct Marketing produced $2.05 trillion in sales in 2012. That represents about 8.7% of US GDP in 2013. This implies several key points. First, competition in...
So, you understand the basic principles of lead generation, otherwise known as Prospecting 101. The problem now, is how do you turn all that theory into...
If you think marketing is expensive, you should try not marketing. I find it interesting that many companies market the way that they do. Especially the...
Some people like the idea of network marketing while others simply have the wrong idea or perception of what this method of business execution is. Network...
Direct mail is one of the most profitable ways to market, though it’s also one of the most expensive. If you’re thinking about doing direct mail...
Sometimes the only thing worse than failure is success – just cos you don’t know what to do next – a new problem. Dan Kennedy talks...
When you arrive and set up at your first trade show, it’s exciting it can even be an adrenaline rush! You’re here to promote your company,...
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