BUSINESS & FINANCE
Social Shaft’s Insta Tips For Businesses
Instagram has become an important marketing tool for businesses because it has made it easier to market. Below are some tips for local businesses to take full advantage of Instagram by implementing an Instagram marketing strategy:
- Tagging your location
One of the most basic strategies for local marketing is geotagging, but many businesses don’t use it.
When you tag your business location, then you are making it easier for users to find your local business. While you need to tag the location of your business, it is also important to include generic hashtags with your posts. Some generic hashtags you can add to your post include the name of the city, popular landmarks in your area, etc. You create variations in the posts, giving users searching the locations a chance to discover your business and products.
- Localizing your hashtags
Use localized hashtags to further optimize your local reach. This will mean adding tags that are area-specific like #HoustonDigitalMarketing to the posts. You should see these long-tail keywords. This is going to make it easy for customers in your area to discover your business when they search for the hashtag.
There is an important thing you need to keep in mind when localizing your hashtags. Knowing how local you should get. There is no hard and fast rule you have to follow when it comes to Instagram hashtags; you just have to choose the right phrases that people usually use in your area. There are third-party tools like Hashtagify and Focalmark to determine and analyze related hashtags and then refine them.
- Demonstrating your products in action
Instagram is a visual platform, which means you have a great platform to use in demonstrating your products in action. Show customers how the products and services you provide are going to make their lives easier. This is going to strengthen the brand value and encourage them to buy.
When creating videos and photos of your brans. It is important to add popular landmarks around your location. This is going to help because the customers can easily envision their lie with the product in a familiar setting.
- Posting regularly on Instagram stories
Instagram Stories has become a good tool for many businesses because it has gained a lot of traction. There are more than 500 million users who watch Stories every day, and also 80% of Instagram users follow at least one business page.
This is why businesses are advised to curate separate content for their stories and post frequently, which is aside from the normal Instagram posts. Geotag your posts to take advantage of local marketing. You should also try showcasing the local sceneries. You should tag your followers and reshare posts. This is going to increase exposure and the followers are going to appreciate the shoutout.
- Engaging and interacting with the community
Just like with any other social media marketing strategy, you need to post high-quality and relevant content, but that alone is not going to be enough. It is important to interact and engage with your followers regularly – which is the purpose of social media.
There are tools such as Squarelovin, Brandwatch, SocialShaft and Sprout Social that will help maximize your time in engagement. Look out for brand mentions and join the conversation. It is also good to follow other brands and local influencers because it will help establish your reputation in the Instagram community. another way of expanding your reach and actively involves encouraging user-generated content (UGC).
