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Fashion Industry & Brands Start to Manufacture Covid-19 Protective Dresses

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  • Fashion designers started to manufacture coronavirus personal protective equipment
  • Andrew Cuomo tweeter for the appeal of assistance in the coronavirus pandemic
  • Shortage of masks and PPE in the US

Because of lockdown, all the stores are closed, runaways have been canceled. This COVID-19 has disrupted the supply chains at the global level.  Almost all the fashion industry is facing problems due to this coronavirus pandemic.

But now the luxury labels, fashion conglomerates, and fashion designers are stepping up and finding ways to help in overcoming the issue of masks shortage. In some hardest-hit countries, the fashion designers are now helping through providing masks and other protective gear.

The USA has reported insufficiency of the medical equipment for COVID-19, though the manufacturers are doing their best to ramp up the production. Due to this shortage, some of the medical workers are also asked to make the masks of their own or reuse the pre-available costumes.

Andrew Cuomo, New York Governor via twitter posted for appeal for assistance in the worst-hit state of the country. The tweet read, “we need companies to be creative to supply the crucial gear our healthcare workers need.”

In the reply of Andrew Cuomo’s tweet, there were several offers for the tool production, unused resources, and sewing teams for excellent use.

The fashion designer Christian Siriano was one of the first ones to reply to his tweet. Christian Siriano is also the project away alumni. He replied, “If @NYGovCuomo says we need masks, my team will help make some,” he further added that he has a complete team of staff who is working from home so that they can help.

After some days of this online comment exchange, the designer Christian Siriano posted a video on social media where his masks production was already under process.

A New York-based Nepalese-American Fashion Designer Prabal Gurung also offered his help. Prabal Gurung posted through his brand’s Instagram Account that he hopes not only to fill the insufficiency of the medical masks but to mobilize the domestic partners as well in revitalizing the suppliers and producers in the US.

Another designer Brandon Maxwell who has been the designer of Lady Gaga and Michelle Obama, also announced for his help that he would be redirecting resources for the production of medical worker’s gowns.

Moreover, Karla Colletto, a luxury swimwear brand, has also offered help as the Los Angeles Apparel and Virginia Factory with a donation of services with a workforce of above 450 to produce face masks for COVID-19.

Fashion

Non-Essential Shopping in the UK tells a lot About the Future.

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The UK permits Basic organizations, such as grocery stores, drug stores, and gas stations to stay open.
Prime Minister of UK tells all the retailers to close shops for three weeks to stop the increasing ratio of new cases of coronavirus
Retailers intend to protect their employees and valued customers.
On Wednesday, June 17, 2020, Boris Johnson, the Prime Minister of the United Kingdom, announced stopping non-essential shopping during the current state of a pandemic. This announcement’s main objective is to help prevent or reduce the spread of the virus throughout the country.
Various retailers had just shut or were intending to close, before the administration’s previous declaration on Monday, March 23. Many retailers said they want to secure their clients, representatives, and business over the long haul. These are a portion of the retailers that decided to close before the administration’s new principles incidentally. Many areas were yet exchanging the internet, paying staff, and offering non-contact conveyances.

Brands Also Got Loss

Many of the Fashion Brands have suffered a considerable loss in the market since the lockdown because of Covid-19. Many retailers and brands are closing their shops, following the government order. However, to secure their business and customers, they are coming up with new strategies each day to cope with the current situation. On Monday, March 23, all stores of John Lewis had shut down, and the organization likewise says it will investigate approaches to offer different administrations remotely over the coming days, including nursery or prosperity guidance. Art and cookery classes gave by its staff on the web or balanced calls.

Brands Always Take Care Of Long Term Customers

Brands are entertaining their loyal customers by providing them a secure option for shopping online by directly visiting the official websites of particular brands. Lockdown should be a chance to go without any weaning period from our dependence on quick style. The thought was we would rise out of isolation less in bondage to our consumerist inclinations and instead dedicated to making do and repair.
In any case, onlookers at the two Westfield strip malls in London revealed toward the start of the week that groups rushed toward the low-evaluated high-road style brands while the extravagance boutiques were unfilled.
Solace extravagance is a thing if you can bear the cost of it
On the opposite side of the scale, those with cash begging for spending have been drawing towards long-standing extravagance marks whose worth and status feel unshakable, as opposed to the most current stylish name. The commonly recognized names of Hermès, Chanel, and Louis Vuitton announced stable in-store traffic this week, while less-notable boutiques stood void. Like financial specialists placing their cash into gold bullion in tempestuous occasions, hot-ticket names do not entice customers these days in comparison with “comfort extravagance” of tried and actual status pieces.

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Cloth shopping gets different as shops open in the UK after lockdown

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  • A different way of shopping after lockdown
  • Cloth shops plan to reopen of 15th June
  • Ensuring the safety of customers as shops open
    June 11th, 2020: Customers shopping for clothes expect quite a different experience as the shops in England plan to reopen from the 15th of June, following the opening of their counterparts in Northern Ireland.
    As clothes shops in England plan to be reopened on 15th June, the rest of the UK is expected to follow. With consumerism being complicated in the global coronavirus scenario, some people may dive back into this quick consumerism after being deprived for many months.
    As UK fashion returns some will rush back and others may find themselves constrained by financial issues. Post-lockdown reports from around the world suggest a good chance of clothes splurge, following the quarantine period. On Saturday, a boutique in Guangzhou, Hermès collected a total of £2.1m after its reopening which set a single day in a single boutique record in the retail history of the country.
    As the shops open, retailers aim to do whatever is in their power to give their customers the safety that they deserve. This means some basic rules will be strictly followed.
    The in-store numbers of customers are to remain limited so queues may be expected outside the stores. To minimize face-to-face contact several entrances and exits will be used while everyone is to wear masks. With sanitizer pumps set by each desk, payments are encouraged to be contactless with the use of mobile payment services. Also, lifts are to be limited to one person or one family.
    A greater challenge may be presented to jewelry and watch stores as this virus has the potential to stay on metal surfaces for much a longer time than fabric. Various steps are planned by stores to ensure the safety of their customers, these being some among many others.
    When asked regarding physical distance shopping Helen Seamons, says; “You need a plan”. What she quotes means that the time for long browsing hours is now over and we must adapt to the online recce system which embodies screenshotting the pieces that you like.
    As hard as it is for us, things will eventually get better. With newer ways being developed for safety, and advanced tools for measuring your size and height to get the right fit, online clothes shopping will eventually get easier. The new normal that we are adjusting to may be a strange place, but worth a try!
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Zara Closes 1200 Fashion Stores After Covid-19 Crisis

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  • Inditex has to deal with a 44% drop in sales due to the global pandemic and have decided to take action
  • Inditex plans to close up to 1,200 Zara stores
  • Inditex has decided to increase the proportion of online sales in order to bridge the gap
    June 11th, 2020: the global Covid-19 crisis has wreaked havoc for many shop owners and businessmen as businesses remain closed. Inditex has faced a 44% sales slump, between February 1st and April 30th, which threatens their economic stability, and they now plan to boost their sales online.
    The prevalent Covid-19 pandemic has convinced the owner of Zara fashion shop to close up to 1,200 Zara shops across the globe and shift their sales to an online platform that has gained popularity in the current situation.
    The Spanish company, Inditex claimed that it aims to “absorb” 1,000 to 1,200 stores that have faced significant losses. The majority of the Store closing is taking place in Asia and Europe as sales in these stores have been affected more seriously. In the UK, on the other hand, the 107 stores owned by Inditex do not face as grave a threat.
    After this massive shift, the number of Zara stores will be reduced from 7,412 to 6,700-6,900. These figures also include 450 new stores that will be opening.
    Inditex assured its many employees that “headcount will remain stable” and there will be no large-scale down-sizing. Employees in stores that are closing will be given alternate tasks like management of online purchases.
    The global crisis has threatened numerous businesses and fashion stores are just as unfortunate. In the first 1/4th of its year, Inditex faced a loss of 409 million pounds and they are successfully trying to recover it through online sales. The fashion brand Monsoon Accessorize and Quiz, in the UK, stated on Wednesday, that they will also be closing some of their branches.
    Inditex now faces a further challenge in the form of competitors like H&M, Fast Retailing, and Asos and Boohoo. Inditex aims to increase the percentage share of online sales from 14% in 2019 to 25% by 2022. The large stores that will remain open will operate as distribution centers for online business.
    Under the new plan, Inditex will be devoting 1 billion pounds for online sales management by the year 2022. In addition to this, it will be spending a further 1.7 billion pounds on the large stores so that they can integrate and make good use of the websites.
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Fashion

Coronavirus Heroes in Africa Shifting Fashion to Gowns as the Fashion House Encourages Them

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Amid the fear of the over rising coronavirus, the highlight among something good is that Africans have been attempting to do good in some way in order to help people in the pandemic, Covid-19. Among their efforts comes the Libyan fashion labels switching the medical gowns into chic gowns to empower the heroes. It is reported that six women are known to be sewing scrubs for the powerful doctors and nurses at the Fashion house’s clothing factory located in Libya’s capital, Tripoli.

This is a great initiative to encourage the efforts of doctors and the worker’s dedication is so that they all are willing to volunteer, even spending extra hours working and usually sleep there. The doctors and nurses at the Tripoli Hospital are enlightened by this movement as they show thumbs up modeling in the gowns together earlier this week.

Reported by BBC North Africa, Najwa Tahir Shokyi, who is the Fashion House’s coo founder stated  “The idea started when a doctor at the al-Jalaa Hospital in Tripoli reached out to various businesses for help.”Considering that she started her brand a year ago but taking this step during the pandemic portrays how willing she is to add some joy and color to the medical crisis.

This initiative should spread all over to encourage our brave heroes and pay tribute to their efforts but her brand and staff, despite them willing, have been facing difficulties due to lack of sewing machines and material in the conflict-hit city.

However, regardless of this, the staff has still managed to make 50 gowns so far and are working to make another batch. Considering the medical crisis and how our medical heroes have been putting countless efforts to save lives, this is a great move to repay them and encourage their hard work.

Where Fashion House has already considered doing so, their initiative shouldn’t be facing any obstacle due to lack of facilities. They should be funded for their efforts and that can be considered your share of encouraging the medical heroes.

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